My name is Iñiga, and I’m a product designer.
I bring a user-centered approach to designing digital products. I have a strong understanding of user-centered design principles and agile methodologies, including user research, usability testing, and user personas. My expertise in interaction design, visual design, wireframing, and prototyping allows me to effectively communicate design concepts to stakeholders and development teams.
Experience
MetaCare
2022 – Present
Globe Group
2021 – 2022
Araneta Group
2018 – 2021
ABS-CBN Corp.
2016 – 2018
Freelance
2014 – 2016
MetaCare
Head of UX, Product Team
The first Web3 blockchain-based lifestyle and savings super-app in the Philippines.
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Globe Online
UX/UI Lead, Globe Online
The largest mobile network in the Philippines that provides life-enabling innovations.
Araneta City
Creative Services Manager
The hub of retail, entertainment, hospitality, residential, and office developments.
Work Collection
MetaCare
METACARE CONSUMER APP (this is a team effort 👌)
Overview
Approach
Led the design and development of a seamless and intuitive design system and UX for MetaCare, utilizing blockchain technology.
Collaborated with cross-functional teams, including product, engineering, and marketing, to define and implement innovative solutions for the product direction, visuals, and experience.
Design System 🔨
button variations
Atomic design ⚛
I created a design system for Metacare by following the principles of atomic design. This approach involves breaking down the interface into smaller, reusable components that can be combined to create complex user interfaces.
Building it up 🦾
I started by defining the basic building blocks, such as colors, typography, and buttons, and then built upon those elements to create more complex components like forms and header bars.
Consistency is key 🔑
By following this method, I was able to ensure consistency in the overall look and feel of the product, as well as streamline the design and development process for future projects.
User Experience 💻
B2C 🙋♀️
I started with a simple and intuitive onboarding process that explained key features and offered personalized content. During the user flow, I defined clear pathways, incorporated product search and filters, and ensured a secure checkout.
B2B 👩💻
The B2B domain included creating a comprehensive KYC flow and setting up a merchant dashboard to be able to provide near real-time analytics. The dashboard enabled merchants to easily manage their products, orders, and sales, while the analytics offered valuable insights into their business performance. The goal was to make the merchant experience as seamless and efficient as possible, streamlining their workflow and helping them grow their business on the platform.
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